Editorial Team

Blue Dart, India’s leading logistics service provider and part of Deutsche Post DHL Group (DPDHL) takes its Group credo of ‘Connecting People, Improving Lives’ further by launching its Rakhi Express offer. The offer, while allowing individuals to connect with their loved ones across the world, aims to appreciate and give thanks to the nation’s COVID-19 warriors who continue to work to protect every Indian citizen.

The offer provides all COVID-19 warriors, sending or receiving a Rakhi shipment, a special discounted price of INR 200/-. Customers sending their rakhi shipments to their siblings and loved ones domestically are offered a special discounted price of INR 250/- on shipments weighing up to 0.5 kg. Blue Dart understands that loved ones sometimes may reside abroad and therefore, for all international Rakhi shipments, customers can avail a discount of up to 50% on Basic Freight for shipments weighing between 0.5 Kg to 2.5 Kg, 5kg, 10kg, 15kg and 20kg with Time Definite Express Delivery. The offer period runs from July 26th to August 23rd, 2021.

The Express Logistics provider is also organizing an exciting ‘Slogan Contest’ at its outlets exclusively for customers booking domestic Rakhi shipments. Customers can fill a form and complete a simple slogan: “Our Family Loves Blue Dart’s Rakhi Express because….”. 10 of the most innovative responses stand a chance to win Smartphones!

Ketan Kulkarni, CMO and Head – Business Development, Blue Dart, says, “The world continues to fight its battle against COVID-19 and its many emerging variants. This year too, the nation will celebrate the festive occasion of Rakshabandhan with strict social distancing norms. The festive seasons’ pomp and grandeur is dialed down as each of us do our part in helping rid the nation of COVID-19. During this challenging time, Blue Dart, stands true to its foundation pillar of Customer Centricity and continues to go the extra mile to bring its customers and their loved ones, closer together, even if they are miles apart – We Move So Your World Can Move.”

He further adds, “Leveraging our market differentiators – our tech-based solutions, our Boeing 757-200 Freighters as well as our colleagues working hard across our HUBs, offices, service centers and our frontliner/pilot colleagues, we aim to deliver our customers’ shipment, on time, every time. We understand the importance and the meaning behind sending a rakhi shipment/gift and therefore whether the shipment contains a Rakhi and a note or it contains a large gift, we will ensure it reaches your loved ones in perfect condition and well within time and therefore, If it’s Important, #BlueDartIT.”

Blue Dart has been working tirelessly in order to guarantee an enhanced customer experience through the pandemic. Ensuring mission critical supply chain continuity as well as non-essential supply chain continuity, offering its customers with a number of discounts during this challenging period, and leveraging technology to offer Contact Less Delivery, launching its Mobile application ‘My Blue Dart’, and recently launching the Blue Dart Med-Express Consortium that will use drone delivery, Blue Dart has ensured that it lives up to its Customer Centricity. Shipping with Blue Dart, customers can have a seamless express logistics experience without the fear of contagion.

Blue Dart will deliver rakhis across its 35,000+ locations across India and the 220 countries and territories its services across the globe, as part of the DPDHL Group. Customers can have an entirely Contact Less Experience with the organization as customers are offered with an array of acceptable payment methods including 16 digital wallets, Net banking, Credit & Debit Cards, Bharat QR Code, and UPI (BHIM).

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