Editorial Team

Over the past one-year, prolonged Work From Home (WFH) and virtual classes for students, have resulted in a significant demand for laptops in India’s Tier-II cities, so much so that it has zoomed past the demand in Tier-I cities, reports the latest Just Dial Consumer Insights.

Just Dial report suggests that demand in Tier-II cities has surged past Tier-I cities by 36% with HP, Dell, Asus being the top-3 brands in the country while Lenovo, Acer, Apple, MSI, MI, Microsoft, and Avita made up the top-10 most searched laptop brands in the country. Almost 70% of the total demand across India was made up of HP, Dell, and Asus. 

Commenting on the trends, Mr. Prasun Kumar, CMO, Just Dial, said: “There has been a demand uptick for laptops ever since offices went into Work From Home (WFH) mode and schools shifted to virtual classes ever since the onset of the pandemic. There was a 20% YOY rise in demand for laptops with Tier-II towns and cities generating most of this traction. This indicates a rise in digital adoption in smaller towns and cities when it comes to searching for laptops and computer peripherals. This is also a testament to the fact that even in India’s smaller towns and cities, Just Dial has become the first port of call. We have aggregated a large section of offline retailers of laptops on the platform enhancing their reach at a time when the demand has also largely shifted online.”   

Pan-India, YOY demand for HP laptops grew by 34%, Dell by 10%, Asus by 21%, Lenovo by 15%, MSI by 40%, MI by 37%, Microsoft by 35%, Avita by 40% while that for Acer and Apple remained stable. The YOY demand rise for laptops in Tier-I cities was 9% while in Tier-II it was 28%.

In Tier-I cities, HP saw a rise of 30%, MSI 60%, MI 49%, Microsoft 56%, Avita 40% while that for Dell, Asus, Lenovo, Acer, and Apple remained stable. The top-3 brands HP, Dell, and Asus contributed to almost 59% of the overall demand. Delhi generated 1/3rd of the demand for HP and Asus and 28% of the demand for Dell among Tier-I cities. Besides Delhi, Mumbai, Hyderabad, Kolkata, and Bengaluru were the other Tier-I cities that generated maximum demand.

Among Tier-II cities, HP saw a YOY rise of 40%, Dell 32%, Asus 46%, Lenovo 32%, Acer 9%, Apple 11%, MSI 30%, MI 28%, and Microsoft 24%. Chandigarh, Jaipur, Jammu, Patna, Varanasi, Lucknow, Vijayawada, Nagpur, Indore, and Coimbatore were the top-10 Tier-II cities that saw maximum demand for laptops.

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