Editorial Team

Empowering more Indian investors to initiate trading and investments in 2021 as their #AchhiShuruat, Finology – India’s biggest financial education and one-stop investment platform – has now launched ‘Select’, a broker selection platform. The all-new platform extends an in-depth and unbiased overview of leading brokerage firms, especially for uninitiated investors in India. The platform further enables them to create a demat account seamlessly with Select and avail rewards worth Rs. 1,000 simultaneously.

Speaking on the launch, Pranjal Kamra, CEO, Finology said, “We had been receiving an ever-increasing demand by our users to also delve deeper into the broking landscape of our country. Today, retail participation is increasing in India. However, since new investors do not understand the nitty-gritty of broking services, they often stand at the receiving end. Some of the leading challenges in this context include service downtimes, software glitches, bad customer support, and hidden charges alongside others.”

Pranjal added, “At Finology, we are proud to launch Select as it bridges the need gap. Select includes a detailed and unbiased walkthrough for all leading stockbrokers, thereby making it easier for any investor to finalize one based on their unique needs. We are confident that Select will enable more people to begin their #AchhiShuruat in 2021 with greater transparency.”

Select platform shortlists top brokers according to the unique taste of a person. It does so through a tap-and-answer questionnaire, unbiased reviews and ratings, and personalized wishlists. The platform further empowers investors with its tech-driven methodology, holistic reviews, summarized verdicts, and the ability to compare two or more brokers at a time. On top of it, as an introductory offer, its users will also receive a free gift hamper worth Rs. 1,000 that includes Stock Market Course, TickerPlus subscription, Amazon bestseller ‘Investonomy’, and more for opening a trading account with any of the brokers.

A brainchild of the investment guru Pranjal Kamra, who leads a community of more than 2 million subscribers on YouTube, Finology is India’s biggest financial education platform and one-stop investment destination. The platform extends online courses, robo advisory, legal services, and a proprietary stock research interface called ‘Ticker’ – a free-to-use tool that gives a detailed overview of relevant stock data with an intuitive and easy-to-understand interface. Select is the latest addition to the platform’s product portfolio.

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