Fisdom, India’s leading wealth-tech company, through its newly launched stockbroking services has acquired one lakh customers in its initial 45 days and further aims to become one of the top 5 digital stockbroking platforms in India by end of 2022. The company aspires to become one of the top players in the country cemented on its unique proposition of cheapest, widest and fastest digital broking solutions. This will be achieved through unlimited trades for subscriptions, products across asset classes and best-in-class technology solutions to handle volume growth with a superior customer interface.
Fisdom also offers a competitive flat fee per trade structure for investors. With several unique, industry-first features such as Watchlist with Action List (‘Don’t miss’ alerts), Instant Order Margin Calculator, Best in class Option Chain View, Voice Search, Interface of watchlist and Portfolio for real-time tracking, Advance Charting tools, thereby creating differentiation for its customers. Additionally, as a value-added service, the user gets access to its ‘Stock Plus’ reports that provide robust research on over 3,500 individual scrips. It comes along with proprietary screeners and tools, which enables the users to make informed investment decisions. The company also provides the option to ‘Call-N-Trade’ for assisting different segments of customers who are not tech-savvy and want to place their trades on call.
Subramanya S V, CEO of Fisdom said, “We are happy to achieve this milestone in a short span of time which was possible because of the efforts put in by the team led by Rakesh Singh during the launch and thereafter. This is a testimony to our product features that customers are willing to experiment with unique propositions in spite of many other players in the market. Rakesh Singh, CEO of Fisdom Stock Broking said “ We have received positive feedback on some of the features on our application which inspires us to work towards further enhancing the experience with best-in-class user interface, products and services.”
“We believe, with the advent of technology, the trading market is growing significantly as seen by our early achievement. This is largely driven by the increasing demand in tier 2 and tier 3 towns in the country”, he added. Fisdom Stock Broking considers its customers as ‘Partners in Growth’ where it engages with them from time to time to incorporate their feedback on the product design, features and pricing to enhance their experience. Fisdom has pioneered the bank partnership led business model for wealth management and soon it will start offering broking services to the customers of bank partners also.