Editorial Team

India’s water shortage has the most effect on the women in drought-prone regions who have to travel long distances to fetch water, consuming a lot of time and effort. To make the life of these villagers a little easier FlowGuard Plus has launched the #ShareALitre initiative this World Water Day where they will be providing water wheels and water purifiers to these villagers who lack access to safe drinking water.

What is #ShareALitre and how does it work?

In order to create awareness among its fans about the water shortage issues faced by their lesser fortunate citizens, FlowGuard Plus has created a special microsite where users can virtually #ShareALitre of water.

To drive users to the microsite, the brand has crafted a series of posts on its social channels.

FlowGuard Plus has partnered with Project Chirag to facilitate delivery of water to the villagers in drought-prone areas. The #ShareALitre initiative is also supported by Why Waste? Foundation.

Marketing and Communication Manager – TempRite South Asia Ms. Pooja Shetty says, “FlowGuard Plus is on a mission to provide reliable access to clean and safe drinking water globally through our reliable CPVC Plumbing system. Water Scarcity is a global issue, India alone 91 million citizens lack access to clean water. On the occasion of World water day 2022, it was imperative to create awareness about this issue on a larger scale through our digital initiative #ShareALitre campaign and give back to the community at the large.”

Creative Director – BC Web Wise Mr. Yorick Pinto says, “While FlowGuard Plus is the world’s No. 1 plumbing system, to reliably deliver water to millions of homes, unfortunately not everyone is able to easily access water. This World Water Day, the brand was looking to create awareness of India’s water shortage, while piloting a solution for those who lack access to it. The #ShareALitre initiative provided the perfect opportunity to get the brand’s community involved and participate in making a difference to the lives of people in drought-prone regions.”

 

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