Godrej & Boyce, the flagship company of the Godrej Group, announced that its business Godrej Interio, India’s leading brand in home and institutional segments has been conferred India’s Most Trusted Brand Award 2022 by Trust Research Advisory under the ‘Furniture Retail’ category. The brands that appear in the Most Trusted Brands report have been successful in creating an image in the minds of consumers related to high levels of quality, value, rarity, extraordinariness.
This award has been conferred upon Godrej Interio as a result of primary research based on the proprietary 10 behaviours of their brand trust matrix that have been studied and identified by TRA Research. This year’s research was conducted among 1617 consumer-influencers across 16 cities, 700 hours of fieldwork and generated nearly 3.5 lakh data points and 8,000 unique brand mentions, out of which the top 1000 brands have been listed in this year’s report. TRA’s Brand Trust matrix is a widely accepted brand model and it helps brand to understand how customers perceives them. TRA’s Brand Trust Report data provides invaluable consumer insights to leading Indian and global organizations, allowing them to enhance their brand’s scope and relevance in these fast-changing times.
Commenting on the award, Anil Mathur, Chief Operating Officer, Godrej Interio said “We are honoured to have received the title of ‘India’s Most Trusted Brand 2022’ in the latest TRA Research Report. Last year, we also earned the title of India’s Most Desired Brand, and these recognitions only reflect our commitment towards making our customer’s experiences brighter and better. Since our inception, Godrej Interio has always strived to deliver the best of products and services to our customers. We will continue to innovate and build on the trust earned, in the years to come.”
Commenting on the report N. Chandramouli, CEO, TRA Research, said “Trust only develops when the result of the interaction is perceived as highly beneficial to the consumer. With work from home becoming a constant, furniture has become an essential item in the household. In being ranked as India’s Most Trusted Furniture Brand, Godrej Interio has displayed that it understands their customers and caters to their needs effectively”.