IBO, India’s leading omni-channel destination for home building and renovation, today announced their foray into Tamil Nadu, with the launch of their first flagship store in Chennai. Aligned with their rapid expansion plans for the south market, this marks the brand’s second mega store in India. IBO had recently launched their first store in Bengaluru in April, 2022.
A multi-category and multi-brand retailer, IBO will be offering a diverse range of home-building and home improvement products to the customers in Chennai. With the objective to become a one stop destination for home building/improvement requirements, the brand will be catering to the cohort of home-owners, home building professionals, interior decorators, architects and builders. Spread over a 90000 sq. ft. plot, the 15000 sq. ft. store will house 8000+ SKUs from over 175 brands.
Speaking at the launch of the store in Chennai Mr. Venkateshwar Kumar, CEO – Retail, IBO said, “We are delighted to announce IBO’s foray into Chennai. The home building material segment in Chennai has been growing by 10% and the pandemic has also brought a paradigm shift in customer expectations and buying patterns. There is an influx of new home buyers as well as an increased sentiment of existing home owners to improve their homes. All of this has contributed to the surge in the demand for home building, home improvement and home interiors products. We are excited to cater to the requirements of our consumer base in Chennai and capture a significant percentage of the organized market in the city.”
Elaborating about IBO’s omni-channel experience, Mr. Mayank Shivam, CEO – Ecommerce, IBO said, “At IBO, we strongly believe in creating a true omni-channel experience for our consumers, offering them a diverse product portfolio at the most transparent and competitive price points. The synergy between our offline physical stores and our ecommerce platform is a testament to this. In Bengaluru, we are seeing strong repeat buying behavior from our customers, in fact, many of them are also adapting seamlessly to our digital platform. We are expecting similar trends in Chennai as well.”
Located on the Old Mahabalipuram Road in Chennai’s diverse Padur locality, the store is placed amidst the rapidly developing real estate belt with multiple upcoming housing projects.