Home fitness and wellness startup Portl has raised an undisclosed amount in its Seed round of funding from Kalaari Capital. Portl is a fully Integrated, multi-Functional, smart fitness & health system. It’s an innovation company combining fitness, technology, and media. The company has developed two revolutionary products built using the proprietary Portl Smart Mirror platform that provides a wide range of personalised workouts, nutrition and mental wellness programmes. The funds raised will be utilized to grow the team across hardware, engineering and AI domains and expand the sales and marketing efforts for the Portl range of products in India.
The products have been engineered with the philosophy of empowering people to manage and improve their overall health. With a focus on holistic health improvement, Portl products come equipped with cutting-edge bio-sensors that monitor a wide range of health metrics at home including ECG, Blood Pressure, Blood Glucose etc., and forms the basis for a highly personalized wellness programme.
The Portl product range includes two products – The Portl Mirror and the Portl Pro. Both devices use advanced AI to provide Real-time Exercise Form Analysis and correction feedback to ensure that each exercise is performed with the correct technique and helps prevent injuries.
There is a significant gap in the market when it comes to Home Fitness & Wellness. From a consumer perspective, traditional fitness equipment is expensive, occupies a lot of space and usually requires multiple machines for a full-body workout. Moreover, consumers also require constant guidance and time-flexible fitness programmes, which aren’t addressed by the one-size-fits-all approach that is prevalent in most virtual fitness services.
Portl solves these issues by focusing on the consumers’ needs at the micro level. Portl’s unique space saving design, coupled with advanced sensors, AI-enabled Form Tracking and personalization provides a unique on-demand solution for every consumer as well as holistic health improvement for the entire household, and not just for the fitness enthusiasts.
Portl is comprised of a team of Product Designers that excel at Computer Vision, Electronics & Hardware Engineering, Artificial Intelligence and Software with a passion for innovation. The startup was founded in March 2021, by second time co-founder-entrepreneurs Indraneel Gupta and Vishal Chandapeta. Indraneel is a former professional cricketer turned engineer with technical expertise in Sensors, 3D Imaging, Hardware and Software Design, Product Strategy and looks after overall product evolution as well as business expansion. Vishal Chandapeta comes with several years of experience in Micro-chip design, Computer Vision and Machine Learning and leads the overall technology implementation and product development for Portl.
Indraneel Gupta, Co-founder & CEO, Portl, said, “Our aim is to ultimately deliver simplicity and convenience for consumers by creating tangible, long-lasting value through the products we design. At Portl, we are reimagining the way people will access, manage and control their overall health. In many ways, the hardware and software that we are building will empower people to take charge of their own health and fitness, while we provide personalized and holistic services to support their efforts.”
Vamshi Reddy, Partner at Kalaari Capital, added, “We at Kalaari strongly believe that Portl has the ability to shape the way customers manage fitness and well-being at home. Overall, the product will help customers adhere to workout routines, improve access to world-class fitness content, and help personalize each user experience. They also have the ability to go beyond fitness capabilities using hardware interface, computer vision, and audio functionality to deliver telehealth solutions. The device can tap into user data to deliver a wide range of digital healthcare solutions. “
Portl Mirror is an Intelligent Mirror with a 43” 4K Screen, embedded Bio-Sensors, HD Cameras, edge-AI Processing with Wifi, Bluetooth connectivity, it is capable of delivering on-demand & personalized Fitness & Wellness Solutions across multiple workout formats with real-time form feedback, health monitoring and tele-medicine integrations for a holistic consumer experience. Weighing just 40 Kgs, this can be Wall mounted or Floor Standing occupying minimal space and its highly aesthetic design makes it a multi-functional device for the entire household.
Portl Pro is an Intelligent Mirror with a 32” Screen equipped with embedded proprietary digital weight mechanism, and all the other features of the Portl Mirror. The Portl Pro facilitates resistance workouts without the need for any other equipment. The Portl Pro delivers over 100Kg of electronic resistance across both cable arms enabling multiple resistance movements and strength building exercises.
Consumers also get access to Personalized Programmes with Live Classes and Guided Workouts, along with gamified content that creates a fun, engaging and social experience. The products are expected to be available for consumers later this year.