Editorial Team

Instamojo, a leading eCommerce platform for independent business and D2C brands, strengthens its logistic support services to further support D2C businesses and entrepreneurs this year-end festive season. The company recently partnered with a few key logistics firms namely Shiprocket, Shipway, iThink Logistics, Shipyaari and Pickrr. Empowering businesses of various sizes and scale, Instamojo’s partnership with the shipping solutions providers will enable efficient shipments for merchants, providing seamless delivery through the Diwali rush.

Instamojo has witnessed increase in demand for logistics services over the past 8 months. Through the partnership with logistic service providers, Instamojo aims to bring various facilities such as shipping across the Nation, inventory management, coverage across 29,000+ pincodes and access to various courier partners to small business owners. With this, all Instamojo online store owners can integrate their sales channels to enable smooth delivery of their products and efficiently manage their inventory.

Akash Gehani, COO & Co-founder, Instamojo said, “Shifts in the consumer and technology landscape over the past few years have made it imperative for small businesses to move online. As the D2C model becomes an effective solution to catalyse recovery of businesses in the new normal, we are pleased to partner with our logistics solutions providers to further empower entrepreneurs and business owners on our platform. Post the launch of the beta version of our e-commerce solutions, we received tremendous response from merchants across the country especially from the non-metros. With our step towards facilitating seamless logistics, we hope to see businesses scale further and faster with Instamojo.”

He further added, “It is heartening to see the digital growth of this sector which is mostly defined by traditional business models. As more businesses adapt to the online DTC model, we look forward to supporting small business owners on their journey towards growth and digital independence. ”

Instamojo’s e-commerce platform offers merchants the tools to build and manage their own business website, along with other integrated services which include digital payments, logistics, instant pay-outs, access to credit, marketing tools and CRM for business to gain visibility. Merchants can opt for the “The Do it for Me (DIFM)” feature where Instamojo’s tech experts take charge of building a merchant’s website to provide a hassle free experience. Instamojo also offers merchants the free learning platform called mojoversity.

Since the activation of the beta version of the e-commerce platform in February’21, Instamojo has seen 2.5 lakh plus D2C merchant subscriptions, accounting to more than 100% growth in the 1st quarter post the launch. Instamojo currently has a merchant base of more than 2 million small business owners. The company aims to on-board more than 250,000 small businesses by the end of FY’22.

Early 2020, Instamojo acquired GetMeAShop (GMAS), an e-commerce enablement firm backed by Times Internet, and closed its Pre-Series C round of funding in the later part of 2020.

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