Editorial Team

Instamojo, India’s largest DIY e-commerce website builder, today announced the launch of Northeast Launchpad, a first-of-its-kind initiative to identify and support the growth of budding entrepreneurs from India’s North East region. Aspirants are encouraged to enroll and submit their business plans, which will then be judged by a panel of experts. The online business planning event is aimed to give aspirants a real-world experience in order to fine-tune their business goals, along with mentoring sessions on raising funds, marketing, compliance and commercialization of products. The best business plan will be shortlisted from the Top 10 entries, and stands a chance to win a cash grant from Instamojo along with other benefits worth Rs.10 lakh and more. The winner will also be eligible for direct entry to the AIC-SMUTBI incubation program.

Instamojo is one of the first to build a Do-It-Yourself (DIY) SaaS platform for MSMEs in India. The company provides online storefronts and online payment solutions to small, independent enterprises, MSMEs, and startups to run a successful online business. Merchants can now build an online profile along with running and managing their online businesses.

Speaking on announcing the Northeast Launchpad, Akash Gehani, Co-founder and COO, Instamojo said, “India’s Northeastern states has immense potential and a pool of untapped talent. In fact, in the last several years, we’ve witnessed a slew of new businesses spring up in the region. It would be fantastic to assist these enterprises in reaching a national audience via an online presence. Through Northeast Launchpad, we hope to provide a springboard to help catapult these businesses into the startup ecosystem”. He further added, “2020 was a critical year for businesses in India. Stores closed and businesses were put on pause while the country dealt with a global pandemic. This caused business owners to rethink how they would continue to operate, and switching to a digital platform has been the straightforward solution.”

The Northeast Launchpad will periodically host mentoring sessions for aspirants to further refine their business plans and business acumen. Experts in the field of compliance, marketing and business will conduct these sessions. The event has LegalWiz.in as the Compliance partner, Upgrowth and Deasra as the Marketing partners and AIC SMUTBI as the Incubation partner.

Entrepreneurs can register online to participate in Northeast Launchpad. Registration for the Northeast Launchpad is now live, and closes on the 5th of August 5, 2021. The top 10 shortlisted entries will be announced on 10th of August’21. The East Social Star will be announced on the 15th of August’21, followed by best business plan on the 21st of August’21.

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