Editorial Team

METRO Cash and Carry, India’s leading organized wholesaler and food specialist is commemorating its 18 years of successful operations in India, and has rolled out its anniversary specials across its 28 wholesale stores in India. METRO’s over 3 million small and independent business customers can avail the anniversary offers in the 53 day long anniversary celebration starting 24th June to 15th August 2021.

As part of its anniversary activation, METRO has intensified its 30+ safety measures across all its stores to ensure a safe and seamless shopping experience for its customers. A special ‘Unlock Profits, Unlock Savings’ campaign has been introduced for small and independent business customers to help support them resume operations and help drive profitability. Specially curated offers like BOGO (Buy One Get One) deals and special discounts are being offered in a phased manner on a range of products across brands. During this period, METRO will be giving incredible anniversary offers like Deal pe Deal, METRO Specials, Super Saver, Unbelievable 49, Unbeatable 99 & Flash Deals to its over 3 million customers in India. A special television campaign with popular actor Namit Das is being rolled out to unveil the special Anniversary Offers.

The anniversary special comes as a great relief for small & independent businesses after the second wave of the pandemic and after the relaxation of lockdown restrictions. METRO is fully committed to support these businesses and is offering mega discounts on range of home appliances, apparels, electronics, home furnishing, kitchen accessories, toiletries, luggage, FMCG brands in addition to commodities, oil, pulses, etc. METRO’s own in-house brands such as ARO, Fine Life, METRO Chef, METRO Professional, Rioba & Tarrington House will also have exciting discounts and benefits.

Speaking about METRO’s 18th Anniversary in India, Arvind Mediratta, Managing Director & Chief Executive Officer at METRO Cash & Carry India said, “As lockdown restrictions start easing across the country, several small and independent businesses are gearing to resume operations. Our anniversary special will help support these independent businesses to rally back. While we celebrate our anniversary with our customers, we are also ensuring stringent safety measures and COVID appropriate behavior at all our stores so that every customer feels absolutely safe while shopping at METRO.”

He further added, “Over the years, we have consistently worked towards providing customized solutions to our customers, and have provided a robust platform for several local and indigenous brands to grow their business. On our eighteen anniversary, I would like to thank thousands of our small and independent businesses, kiranas, HoReCa partners, supplier partners, farming community, along with our resilient team at METRO, who have supported us in the journey to make METRO the largest and most profitable wholesaler in the country.”

Since starting operations in 2003, METRO has built a strong brand equity and trust amongst the SME & independent businesses in India. Being ‘Champions for Independent Business’, METRO has always supported the local businesses; 99% of products METRO sells at its stores are all locally sourced from MSMEs & local suppliers. In its 18 years journey in India, METRO has been at the forefront of enriching these independent businesses and takes prides in empowering the Kirana ecosystem through its Smart Kirana program. A first of its kind initiative, the program helps traditional kiranas transform with modernization and digitalization solutions to compete in the modern retail landscape. METRO is leading the way in kirana digitization and has so far helped modernize operations of over 2000 kiranas across the country.


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