Editorial Team

Bikano, India’s favourite snack and packaged food manufacturing company, has added another recognition in its long list of awards. Mr Dawinder Pal, Head of Marketing, Bikano has been selected to be featured in Asia’s 100 Power Leaders in Marketing & Communications 2022 by White Page International. He is responsible for cementing the brand’s leadership position in the snacks market. Through his approach, he revolutioned “Humse Behtar Bhujia ko Jaane kaun” campaign early this year.

Mr. Dawinder, with over 15 years of experience in diverse business categories, has been instrumental in shaping up the brand that is emerging victorious every time despite fighting against stiff competition against the emerging snacks companies. He has played a vital role in positioning the brand through its various campaigns such as “Barson se Bikano”, highlighting the brand’s legacy.

“I am highly grateful for this prestigious recognition by White Page International. This honour is for the entire marketing team, who are open to challenging conventions and transforming thinking even in the sphere of global marketing and communications. I am extremely delighted that our innovative campaigns are driving success for the organization. As I am being featured in Asia’s 100 Power Leaders in Marketing & Communications 2022, it demonstrates the calibre of our marketing expertise and is testament to the team’s hard work,” said an elated Mr Dawinder Pal, Head of Marketing, Bikano.

Mr. Dawinder, 40, has proven to be a man of vision just within a very short span of time. With his leadership skills along with the support from his energetic team, a clear road-map for growth and ongoing dedication to employees, clients, partners, and associates have been laid. Prior his stint with Bikano, he worked with companies like Bonn Group of Industries, DS Group, Catch Salts & Spices, Shriram Group, Mawana Sugars Ltd and Ozone Group. He even managed many celebrity endorsements with Karishma Kapoor, Vidya Balan, Tisca Chopra, Riya Sen, Dr. Kiran Bedi, Mary Kom among others with much ease.

White Page International is a global consulting firm with a diverse portfolio that includes Brand Marketing, Research, Advisory & Consulting, Large Scale Generic & Customized Conferences, Publishing, Digital and Television Content. The goal is to create a substantial and lasting improvement in the performance of our clients and strengthen their brand value. They serve to accomplish the goals of the brand for their products and services in the form of business journalism and PR.

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