Raymond, India’s leading fabric manufacturer and retailer, today launched its latest collection of high performance Linen fabrics for the summer season. In addition to being lightweight and breathable, this stunning range of fabrics is available in an array of 200+ vivid colours, prints, checks & stripes. Elegantly fashionable yet highly functional, Raymond Linen offers enhanced stretch while retaining natural softness for comfort and flexibility. In addition to stretch, the fabrics come with nano-technology aided finish that ensures spill resistance to prevent stains, making Raymond Linen a desirable option for summer across occasions.
Raymond Linen offers an extensive range of designs, presenting a one stop solution for a summer wardrobe overhaul. Consumers can choose from an array of delightful prints, playful checks, subtle stripes and bold solids, which can be immaculately tailored into shirts, kurtas, bundis and jackets.
For celebrations, Raymond Linen offers a variety of luxurious jacquards elaborated with elegant designs & cross tones thus enhancing the royal appeal of the fabric. Another remarkable offering within the collection are the ‘fearless whites’ that are engineered for endurance and prevents yellowing when exposed to the sun, thereby retaining their whiteness longer.
Commenting on this latest collection, Sunil Kataria, CEO – Lifestyle Business, Raymond Limited said, “Over the years Raymond has been the category leader in shirting fabric driven by product innovation & latest designs that resonate well with our discerning consumers. The versatility of Linen that has an appeal across age groups makes it a fashion favourite especially during summers. Superior product quality with soft handle, enhanced functionality and wide colour palette would be a perfect choice for dressing up as we return back to work this summer.” Raymond’s latest campaign “Fashion your Summer” for its linen collection, showcases well-crafted inspirations for summer ensembles and emphasizes on the core proposition of linen as a fashion fabric. The targeted campaign is live across Raymond’s social media pages and other media.
Raymond Linen is available from Rs.1000 to Rs.9800 per meter for Shirting, Suiting & Jacketing fabric, across all Raymond Shops & Multi-brand partner outlets.