Stashfin, one of the leading neo banking startups in India, has now unveiled a new logo and look post an analysis of various customer segments and growing innovations in the technology industry. Stashfin has effectively framed a new identity – that of an enabler, highlighting its quickness, flexibility and convenience on its app and website.
The new logomark is a letter S in the form of an upward arrow, denoting upward propulsion, representing financial growth for its customers, while the brand colours, red and blue, denote passion, power and trust. Together, they symbolise trust that inculcates positivity, hope and approachability among customers. The revamp will also be accompanied by an enhanced user experience on the mobile app from a UX and UI perspective.
Through its upgraded communication and tonality, Stashfin aims to showcase itself as more approachable and as a gateway for customers, building bigger dreams through quick and hassle-free financing solutions with its onboarding journey and the benefits associated with the products. Brand’s social me