Editorial Team

With a focus on zero trans-fat and zero cholesterol, Supplement Sack Pvt Ltd, a Made in India food and supplements brand that was established in 2016 with the goal of providing high-quality nutritional, sports, and dietary supplements have now launched its own Peanut Butter in FMCG segment. The product has been introduced under its sub-brand Muscle Fibre. It is currently available in two flavours: chocolate and classic. The company is anticipating a threefold increase in revenue due to the rising demand for peanut butter in India.

Muscle Fibre’s peanut butter is an excellent choice for both children and adults. It does not break the bread during the spreading process due to its extra smoothness. Oil separation is minimal as compared to other brands. It also has a shelf life that is twice as long as other brands. The Peanut Butter contains 26g of protein, no trans fat, and no cholesterol per 100 gm serving, making it a very healthy vegetarian option. The good news is that people who are lactose intolerant can also consume it. Globally, the majority of people prefer it for breakfast. It can also be consumed before and after physical activities by athletes and gymgoers. In fact, it is suitable for consumption at any time of day.

Commenting on the launch, Mr Manish Yadav, CEO, Supplement Sack Pvt Ltd, said, “The Indian market is already flooded with numerous peanut butter brands. During our research, we discovered that the majority of them lacked the basic requirements and quality that should be present in peanut butter. It is a staple breakfast food in the West and is consumed in large quantities, whereas it is still a growing market in India. All of these factors influenced our decision to launch Muscle Fibre’s Peanut Butter.”

Peanut butter is made by grinding and dry-roasting peanuts. It is one of the most popular high-energy products that’s often sold as a milk butter substitute. Peanut Butter contains fibre, protein, and a variety of micronutrients such as magnesium, zinc, potassium, and Vitamin E Consumers all over the world are switching to healthier breakfast and snack options like peanut butter in response to rising obesity rates. It is expected to overtake sales of sweet spreads such as jam. Globally, it is expected to reach US$ 5.3 Billion by 2027, at a CAGR of 5.7% during 2022-2027.

“We anticipate a threefold increase in revenue due to rising demand for peanut butter in India. We had 90-95 per cent repeat demand in Nutraceutical market sales in the last two years during our trial period. As Muscle Fibre Peanut Butter is officially launched in the Fast Moving Consumer Goods (FMCG) sector, we expect the demand to pick up at the same pace as in the Nutraceutical market. After Delhi, Punjab is currently the largest market for peanut butter, and we serve both states. In addition, we provide services in Haryana. We plan to cover the entire North Indian market by the end of the year,” adds Mr. Yadav.

As part of its expansion strategy, Supplement Sack will also launch natural mayonnaise, ketchup, and sauces this year. All of the company’s products are now manufactured in-house.

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