As part of its latest hyper-local approach to celebrating regional pride, Tata Tea Premium – Desh ki Chai, engaged consumers with a specially created larger than life 3D Projection Mapping Show on Esplanade Mall, Bhubaneswar. With an objective to highlight the iconic pride elements of Odisha, the initiative is about showcasing Odisha’s rich heritage on Utkal Divas as part of Tata Tea Premium’s commitment to celebrate Odisha and further strengthen the connection it enjoys with consumers
From its magnificent world-renowned temples to its exquisite handicrafts, from its intricate dance forms to its pristine beaches, and above all its resilient people, the spirit of Odisha can be best defined as ‘Kadak’ and colourful. Tata Tea Premium has therefore crafted a special blend for Odisha that is as strong as the resilience of its people, reinforcing the brand’s proposition aptly. Further building on this connection, on this Odisha Day Tata Tea Premium celebrates these motifs of pride from the state, through a larger than life visual form of 3 D projection mapping. The event took place on the facades of Esplanade One Mall, Bhubaneswar
Elaborating on the initiative, Puneet Das, President, Packaged Beverages, India & South Asia, Tata Consumer Products Limited, said, “In continuation of our efforts to strengthen our brand connect in Odisha, this Utkal Divas we are thrilled to celebrate Odisha’s well-known pride elements with this larger than life 3D projection. Bringing alive these celebrated art forms and other key motifs from the state in such an engaging manner is sure to delight our consumers and is in line with our hyperlocal strategy to leverage region-specific cultural insights”.