As economic activity rebounds from the COVID-19 pandemic, location intelligence will help guide many businesses with insightful data-driven decisions to ensure maximum outreach using geographical insights. The growing need for predictive analytics for businesses and the increasing use of location-based applications has helped many industries to ensure maximum outreach using geographical insights. Understanding the potential of Location Intelligence and helping industries and masses on a wider level, Transerve expands its business solutions from the current civic-tech spectrum, to being a location intelligence technology provider.
In the last one year, the company has invested heavily in R&D, aligning its flagship product ‘Transerve Online Stack’ (TOS) product to various market verticals. While Transerve will continue to serve State Governments and Urban Local Bodies (ULB’s) through TOS, the company in its new role will also be associated with large private sector enterprises such as Retail/FMCG, BFSI, Real Estate, Policy Research, etc. providing spatially contextualized Socio-demographic & Economic Insights to calculate the location potential.
Transerve will be hyper-targeting audiences based on demographic & mobility data to drive customers and increase ROI based on location insights. By identifying on-ground demand, new patterns, and trends in the industry, it will also help in improving customer experiences with deep insights about how customers live or work including challenges with traffic insights, health data, population forecast and more.
Commenting on the same, Mr. Amarsh Chaturvedi, Co-Founder & Director, Transerve said, “The company’s new identity represents the commitment to becoming a crusader for change and innovation. We are supporting organizations on a daily basis to manage their spatial datasets and generate location-based insights. Our platform is enabling the organizations to draw insights from spatial datasets and sharing it among various stakeholders.”
Adding to this transformation journey, Mr. Ashwani Rawat, Co-Founder & Director, Transerve said, “At Transerve, we are proactively shaping and adapting to the changing scenario. We desire to adept businesses with potential market research to keep up with the evolving market and customer expectations in this fast-moving industry.By focusing our business on Location Intelligence, we are aiming for a large user base by targeting small and mid-size companies to capture 40% of the location intelligence market by 2023.”