Editorial Team

In an industry first, White Rivers Media and Phyvital have come together to offer a new realm of services to brands operating in Indian markets: the creation of Metaverse and Web 3.0 user experiences.

New York-based Phyvital is a global-integrated Web 3.0 driven tech first organisation. It enables companies to create, engage and amplify Metaverse experiences for user communities. They collaborate with companies globally, and are backed by the Stanford University Human Perception Lab’s Founder and Director, Dr. Khizer Khaderi.

India-based White Rivers Media is one of the largest independent, full-service digital marketing agency with 300+ people working across Mumbai & Delhi. They work with brands across industries and production houses to build award-winning narratives that engage audiences all over India.

Now, they combine forces in the Metaverse, bringing together Phyvital’s technical expertise and White Rivers Media’s marketing firepower to give brands the best of Web 3.0’s immersive storytelling capacity.

Dr. Khaderi offered some insights on this announcement: “The most exciting part about our collaboration with Phyvital is that it enables us to share our research with the Metaverse community. We are excited to see Phyvital partner with White Rivers Media to bring their synergies to build compelling Metaverse experiences and turn these endless possibilities into reality!”

Shrenik Gandhi, Co-Founder & CEO of White Rivers Media said, “Simply put, this is the giant leap forward that we’ve been waiting to take in the Indian advertising, marketing and gaming industries. In the world of creating and distributing digital experiences, stagnation is as good as sliding backwards. By joining hands with Web 3.0 specialists Phyvital, we now have the unique opportunity to write the Metaverse chapter in the book of White Rivers Media.”

To this end, Phyvital and White Rivers Media are in the process of finalising several brand partnerships, and will be announcing the same in the weeks to come. Something next-gen this way comes!

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