Editorial Team

Today, Zoho Corporation., a leading global technology company, announced Canvas for Zoho CRM, a one-of-a-kind design studio for CRM personalization. Canvas enables businesses to create their own CRM interfaces that are better suited to the role of each employee, without IT or developer involvement. It helps simplify complex CRM implementations into streamlined and contextual employee-facing experiences.

Data and workflow customization can render a CRM system too complex for most employees and personalizing the CRM for each employee’s role involves excessive development effort and cost. As a direct result of this complexity, productivity drops, employees become disengaged, CRM adoption struggles, and ROI can suffer. With Canvas, companies of all sizes can avoid these issues and enjoy the breadth of functionality offered by a general-purpose CRM and the specialized experience offered by a vertical CRM.

With Canvas, Zoho’s customer experience platform continues to focus on building a system of experiences that simplifies the experience economy for brands and every stakeholder. From planning and creating diverse customer experiences to delivering and evolving them for the future, Zoho CRM helps organizations of all sizes enable employee productivity, improve stakeholder collaboration, and increase customer success.

“Many CRM software already offer an abundance of personalization for customer experiences, but the same is not true for employee experiences. As a result, everyone is using the same system and paying the productivity tax for no reason,” said Mani Vembu, COO of Zoho Corp. “Imagine a reality where the system is tailor-made for each employee’s role. That is true all-around personalization, and that is what we are bringing to market with Canvas. We believe it’s a more natural solution to the challenge of software adoption. Our ultimate aim is for businesses to create enterprise-wide software experiences with consumer-grade simplicity.”

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