Rajesh Subramanian, Founder, Ghoshak

Rajesh Kumar Subramanium is an ex-Amazon and ex-SAP product and software developer with a rich experience of 15 years in the industry. From the SaaS capital of India, Ghoshak helps SMBs conduct their day-to-day operations like creating an online store, building a website, generating e-bills, sales reports, customer data, inventory management, and more. Founded in September 2020 by Rajesh Kumar Subramanium, the retail-SaaS company raised Rs 1.2 crore in seed funding from his friends and family members last month. While working at the enterprise software company SAP, Rajesh realised he wanted to start a similar platform for small enterprises. He, however, went to work at Amazon for about 10 years before deciding to start Ghoshak amidst the pandemic while empowering the SMB owners in India.

 

Imagine you walking into the nearby small store and viewing how beauty products look on your skin tone without applying the makeup and seeing how a newly arrived saree looks on you while wearing one. AR technology will make this a reality. 

Augmented Reality (AR) has been on the horizon for some years, and it has been one of the biggest technology trends in recent times. There is a connection between human imagination and the universe. If our imaginative frequency concurs with the universe, you may see things happening around as you imagined. Augmented reality gives sense to this concept but in a very subtle manner. 

AR has evolved through the years by significantly impacting industries like education and design space.

Many upcoming companies are working towards bringing the technology to the fore. The real use of technology is when everybody can utilise it. Advanced technology is usually costly and is only available for more significant enterprises and we plan to make it available for small and medium businesses. 

Interior Design and Augmented Reality 

Are you excited to start your dream house project? What would it be to see the new home in 3D- 360-degree view? The floor map and the interior design are all on-screen and not on paper for a change where you don’t have to bother whether you understand; you can see everything in front of your eyes.

Ikea has a catalogue app in which the user can select and scan the image from the catalogue and see the desired furniture in the AR environment. One can use as many as 90 products from the catalogue and place them around in 360-degrees. In 2016, Ikea increased sales by up to 10 percent than in 2012. Apart from other aspects that have propelled growth, the AR environment has undoubtedly proven a game-changer. 

Fashion and Beauty and Augmented Reality 

The world of fashion has begun to adopt AR technology. Companies are using AR to improve in-store consumer experience and social media commerce experience. E-commerce companies have reported a 250 percent increase in conversion when products are viewed in 3D models. The ability to visualize fashion and beauty products in real-time reconnects physical and digital retail. Several retail brands have rolled out AR in their apps and in-store experiences. 

One of the common challenges is to choose the right product for your skin – Is this shade suitable for your skin tone? Would it look good on my face? AR can help consumers make the decision. When the tech is available to the common man through local stores, it will revolutionize the industry, assisting brands in penetrating the market much faster. 

Bringing AR to retailers

A new-age mobile & Saas based platforms are now providing state-of-the-art solutions to small retailers in the market who want to have an online presence. We are passionate about our work with retailers, but we are equally driven to bring them the next big thing, Augmented reality. 

This Augmented Reality section will be for the interior design retailers, which will work in tandem with the client’s requirement and the design on paper. In the future, this advanced technology will be available and will be affordable to SMEs. 

Market Size of Augmented Reality 

Globally the augmented reality market size was at 17.67 billion USD in 2020, and it may grow at the compound annual growth rate with a (CAGR) of 43.8% in the next ten years. It is precisely due to the increasing demand for remote assistance and collaboration, making workflow management and optimization easy in any organization. 

Many businesses are one step ahead of using AR-based apps for identifying, assembling, manufacturing, and repairing assembly lines. Mobile AR technology provides an immersive experience to the customers, and that is why it is more preferred in design engineering companies, especially where aesthetics is essential.

Our solutions are primarily built on Amazon’s cloud-based Amazon Web Services platform, which has further enabled the company to provide a seamless experience to its customers. 

Conclusion

The growth story of India is incomplete without technology. AR is here to stay. In some days it will be a part of everybody’s life. Major companies use AR extensively to provide a world-class facility and services experience before the client uses it. Today, our effort is to bring the most of AR to the retailers to sustain themselves in this extensively competitive market. Technology should be such that it is available to small and medium businesses by providing a leveling field with AR tech to compete against big retailers and e-commerce players. 

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