Samir Chabukswar, Founder & CEO, YUJ Designs

With over 25 years of industry experience, Mr Chabukswar, has managed multidisciplinary and global UX teams. His project experience spans over 2000+ user experience design and research projects, which includes consulting to many Fortune 100 companies.

 

The pandemic outbreak last year was accompanied by a surge in digital adoption. As a result, businesses started embracing the digital route to cope with unforeseen challenges. Treading on the path of technological transformation was the ideal solution for them to survive and sustain their growth. 

Since then, in the digital-driven world, adopting new technologies has become a necessity for businesses across industries to have a competitive edge in the market. The domain of UX design has been no exception! It has welcomed digital innovations with open arms to meet the rising needs of businesses and brands. 

UX design: Key to Future Growth 

Since companies now realize the value of the user experiences being a deal-breaker for them, they prioritize UX design as an integral part of their organizational strategies. Working with a customer-centric approach, they now focus on incorporating new-age UX designs to communicate, engage and service their customers better. 

However, UX design is not a one size fits all approach. Conducting in-depth research and understanding UX, its benefits is a crucial step for organizations before implementing UX design efforts.

Benefits of UX design for businesses

For businesses with a robust digital presence, UX design is indeed the perfect companion. It offers a plethora of benefits and helps businesses achieve goals. Higher product adoption rates amongst their customers and earning better sales is possible by embracing the user-centered design methodology

UX design leading to higher product adoption

Businesses are embracing technology to curate high-end UX designs and deliver exceptional experiences to their customers. Creating awareness, explaining perceived value, fostering credibility, confidence, accessibility, and trust about the product amongst the consumers is essential for higher product adoption that can be done effectively by UX design. 

To ensure that the design is impactful and leads to higher product adoption, one needs to analyze the gaps that exist in the market first. Followed by conducting thorough research and getting clarity on what is lacking in our design and what restricts the user from adopting our offerings. We also need to keep up with the changing consumer behavior, psyche, needs, and preferences. The designers need to be well informed about the recent trends and innovations dominating the UX design domain. 

UX design paving the way for higher sales generation 

The effectiveness of any UX design is evaluated by its conversion rate as conversions further impact the revenue. Hence, the very core of UX design is aimed at achieving business goals increasing revenue. The product’s relevance, usability, desirability, accessibility, credibility, and value, all put together – help the designers shape the user experiences. 

Design thinking for user experiences has thus emerged as a creative problem-solving tool with a human-centered approach that leads to innovation and helps businesses achieve their goals. UX design aids businesses to offer exceptional user experiences paving the way for higher ROI and sales generation. 

Bottom Line

UX design is no longer an option but has emerged to be the key to transforming businesses. It is as essential for their sustainable success as the revenue generation or the customer service processes.

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