Haresh Awatramani is an innovator and forerunner in the field of Human Resource Management with over 20+ years of industry experience in technology and communications. Piloted by strong core values like professionalism, technical competency, and authenticity, Haresh brings ground-breaking and first-of-its-kind products to his clients that are exemplary in the world of HR. As the CEO of Beehive, Haresh is an extraordinary leader under whom is built a cutting-edge custom Human Resource Software that is a completely cloud-based one-stop HR solution for companies, focused on technology to become a key driver of employee wellness.
Most companies use a corporate branding strategy to promote their products and services, but fewer understand the value of promoting their employer’s brand. As the hiring market becomes more competitive, your employer brand’s ability to attract and retain top talent becomes increasingly important. If your company’s reputation as a great place to work isn’t particularly strong or well-publicized, attracting the talent you need to grow and thrive will be much more difficult. Employing employees as spokespeople is an integral part of a company’s brand value as an employer. Here are several approaches CEO/HRO’s should take to this responsibility:
Get HR and marketing to collaborate: To align your branding and business strategies, the marriage of marketing and human resources is the most crucial partnership for implementing an employer branding strategy. Employer branding, in particular, should not be solely driven by marketing. Because HR’s primary audience is the company’s employees, if your organization lives up to what it promises to potential hires, it can be instrumental in creating a brand-based culture in which employees are evangelists for the company’s employer brand. HR and marketing can work together to develop internal and external communications that aid recruitment, mainly through social media.
Leverage the power of Social Media: Once you’ve defined your employment brand—the set of characteristics and qualities that distinguish and appeal to your organization—critical it’s to communicate that brand consistently across as many digital channels as possible. Among these channels are your corporate website, social media channels, and the growing number of companies dedicated to providing employers with a platform for showcasing their employment brand, such as Glassdoor, Linkedin, and others. Companies can build a relatable, authentic, and approachable employer brand by communicating with their existing and potential talent pools via social channels.
Flexible Working Model: Flexible working is now firmly on the agenda. Businesses have realized that remote working is feasible and can be a highly productive model. Many employers have stated that they will continue to provide remote working options to employees who desire them, as well as a hybrid plan. In this new hybrid model, an employer brand must be more creative if it wants to create a sense of camaraderie regardless of physical location. Organizations also realize the benefits of allowing employees to structure their days to fit their needs, focusing on output rather than hours worked, and allowing them to work around other obligations. Candidates looking for work in industries that support this will now expect flexibility to be incorporated into workforce policies.
A support mechanism for employees: The mental health of employees is critical. Recognizing this, businesses have not shied away from going above and beyond to assist their employees. Employers who prioritize employee well-being and happiness stand a much better chance of attracting the best workers to join their ranks, whether by modifying existing health plans to include mental health support, adding COVID relief, or even extending access to mental and physical health support to the workforce.
Apart from the above, employers who are committed to diversity, equity, inclusivity are more attractive to job applicants than those who don’t. Employers today must be aware of their reputation and sentiment in the minds of their employees. Companies must be mindful of their reputation when the workforce and workplaces are being redefined and talent is frequently moving across jobs. A strong Employer Branding strategy is essential for attracting and retaining top talent.