Shubham Bansal, Co-Founder, K2 Group India

Shubham Bansal, Co-Founder of K2 Group India. Launched in the year 2012, with two aspiring entrepreneurs, it is now a large Indian Conglomerate supporting over 17+ unique business ventures with a vast client base across 4 different countries. With an aim to support ideas, dynamic, creative, and impactful enough to make a difference in each field K2 Group carefully branched out into several ventures collaborating with one of the finest minds to provide people with products and services of quality and class, finer than most of the competitors already in business. Ads N URL has speedily moved to the top of the markets under the leadership of ace multipreneur Shubham Bansal of K2 Group. He is working relentlessly with an aim to change the dynamics of the industry for the better & providing people easy access to first-class services.


Ever since the advent of automated technologies in the market, there has been a lingering fear that the artificial intelligence (AI) revolution will lead to massive unemployment. Countless science fiction movies showcasing robots taking over the world have only added to the paranoia. Anxiety over automation arises from the fact that machines are way more efficient than humans and are able to perform complex tasks in a matter of seconds. However, it is wrong to assume that AI is negatively impacting the human workforce because the job losses from automation are being neutralized by newer and smarter jobs created as a result of a larger and wealthier economy. To stay ahead in the competitive world, companies in every industry are rapidly adopting AI technologies to support new ways for the workforce to operate and enhance productivity to a scale that seemed unachievable before. 

Conversational AI has been emerging as a key tool that offers human-like interactions to bridge the gap between human and computer language, and thus makes communication natural and easier. The conversational AI/chatbots can maximize support performance, increase customer satisfaction, generate leads, and boost digital transactions to help a company accomplish its set goals. 

Here are a few ways AI is changing the game at the workplace:

Revolutionizing onboarding experience

Applicants often feel burned out by the job application process especially when they rarely receive a response or notification on their hiring status. Lack of communication from the employer’s end creates a negative impression on the candidate who might have spent multiple hours in the hiring process. However, recruiters might not be able to give a prompt reply to an overwhelming amount of candidates but they can use chatbots to provide fast and consistent screening feedback along with status updates. The high level of responsiveness tends to increase the overall application engagement of qualified candidates. Moreover, the conversation-based job applications enable job seekers to submit an application within minutes over their smartphone using whatever communication platform they feel comfortable to be at ease with the whole procedure. This way, conversational AI improves candidates’ experiences that help companies to create a positive lasting impression and secure potential applicants for the future. 

Streamlining HR operations

The new-age workforce is digitally native and more comfortable interacting with automated interfaces than previous generations therefore organizations are adapting more digitally engaging solutions. To identify the underlying issues of employees, enterprises are utilizing chatbots that generate a reliable source of data for higher levels of management, allowing them to make informed decisions and design new strategies for the future. Besides, conversational AI reduces the workload of HR professionals by automating day-to-day HR queries and processes while enabling them to focus on high-impact issues. Thus, preventing HR from performing mundane stuff, conversational AI enhances their productivity at work and enriches the experience of other employees. 

Automating customer service operations

The new generation customers are self-reliant and technical dependent who expect instant gratification from brands to fulfill their requirements. Chatbots are undeniably faster than any highly efficient customer service agent. They are available 24/7, add minimum additional costs to the business, offer on-demand customer support, and don’t have any symptoms of fatigue. With the introduction of Natural Language Processing, chatbots can provide the most coherent answers with minimal input by understanding the intent, emotions, and sentiments of the customers. The Machine Learning algorithms can be used to predict the needs of the user to offer more personalized experiences to customers. However, sometimes the customers might require assistance from an agent via call or video to deploy conversational solutions, therefore integrating AI and the human workforce can improve customer experiences. 

Analyzing customer data

Advanced network and storage technologies allow humans to analyze and interpret the retrieved information from various channels to develop marketing strategies that generate better results. AI chatbots record all the interactions and the repository of real data helps to get better insights about what the customer want. Every bit of information can help to create hyper-personalized marketing messages, craft growth strategies, discover new business opportunities, and gain a competitive advantage. 

Personal assistant to team members

Conversational AI can act as personal assistants to simplify repetitive and time-consuming tasks such as scheduling meetings across multiple employee calendars, booking meeting rooms, submitting hours, requesting time off, and so on. Doing repetitive tasks can reduce the concentration and productivity of employees, but AI with natural language processing capabilities can be utilized to create a much-organized workplace. Besides, utilizing the company’s internal data, the chatbot can answer certain queries regarding invoices, making payments, get an order summary, and more that would help to streamline workflow. 

The contribution of AI-based technologies in transforming an enterprise as well as enhance the brand’s outward presence is evident. With more inclusivity of AI tools in everyday lives, the notion of “AI taking up jobs” is surpassing gradually.

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