“It is not about the destination that you reach, it is about how you reach the destination.” This is the life mantra of Mr. Rakesh R, Business Head, and Director, Deepsense. His present scope of work includes managing finances and overlooking operations and business development of his firm. Through his consistent and focused efforts, Mr. Rakesh seeks to leverage his knowledge in the fields of sales and management to lead his company to become a pioneer in the field of digital solutions. His unique skill set includes a noteworthy 5 year-long experience in sales and a 4-year long experience in the field of management. The young entrepreneur also owns a Bachelor’s Degree in Instrumentation and Control Engineering and a Post Graduate Diploma in Management. He has previously worked with brands like Titan and the Times Group in the position of a team leader and HR person respectively.
Advertising and marketing has evolved dramatically over the years, from traditional methods such as billboards, print ads, and flyers to cutting-edge digital methods. We all know that digital marketing is all about understanding customers’ wishes and expectations so that businesses can deliver a pleasant user experience.
However, as the digital world advances, so does the way businesses communicate with their clients. It’s no wonder that, with Internet penetration at an all-time high and technological innovation at an all-time high, digital marketers are maximising the use of emerging and immersive technologies like virtual reality in their advertising efforts.
The global virtual reality market is predicted to hit $12 billion by 2024, up from $5 billion in 2021, according to Statista. The number of AR users is predicted to nearly double in the next three years, reaching close to two billion.
These technologies are certainly affecting not only digital marketing, but also the landscape in general. Let’s take a look at how AR and VR will impact digital marketing in 2022.
What exactly is VR marketing?
VR, unlike AR, does not integrate the physical and virtual worlds. Virtual reality, on the other hand, immerses them in a completely new universe. Visual assistance such as 3D glasses, aural tools such as headphones or speakers, or a combination of technologies can be used to achieve this. VR regularly manipulates multiple sensory inputs to create a new environment.
Virtual reality, in general, employs a 360-degree strategy in a computer-generated environment with which clients can engage. When someone stands or kneels, their perspective adjusts, just as it would in real life.
Businesses can utilise a variety of useful VR apps to reach out to their target customers fast and effectively. Simply put, businesses with complex services and products may use virtual reality marketing to begin breaking down the various components of their offering in ways that end consumers can comprehend. As a result, they’ll be more likely to choose your brand over the competitors, increasing your ROI directly.
What exactly is augmented reality advertising?
Simply said, augmented reality allows digital marketers to change a static entity. A printed commercial or magazine cover, for example, can be turned into a realistic 3D experience. Virtual reality is not the same as augmented reality. AR augments and improves the reality that the user would normally see utilising electronic overlays, whereas VR completely immerses the user in a virtual world.
AR allows businesses to interact directly with their customers while also allowing them to virtually experience their products. For example, an AR marketing campaign for a furniture manufacturer will allow buyers to view items from their displayed catalogue as though they were set up in their own homes.
The technology may also alter the size of the products to meet the proportions of the consumers’ rooms, allowing them to “try-before-you-buy.”
What is the impact of augmented reality and virtual reality on digital marketing?
The marketing industry is being disrupted by new technologies such as augmented reality and virtual reality. They are undeniably changing the digital marketing sector. AR and VR digital marketing campaigns improve brand recognition by creating a wow factor.
Because communicating with a company via AR/VR is still a new experience for most people, they can help raise awareness. One of the most intriguing features is the ability to mix digital marketing campaigns with actual consumer interactions in novel and creative ways. They link digital and traditional media. This allows a business to transform a static physical advertisement or brochure into a digital experience that may be tied to a digital marketing campaign.
Businesses can easily present customers with a new viewpoint by exploiting the capabilities of AR and VR. Users can quickly assess a wide number of items to find the right fit, or they may personally feel the social impact of their choices.
The nice part is that even small businesses can benefit from such marketing methods. If companies want to survive and grow, they must embrace VR and AR digital marketing now.