Moushumi Pal, Founder, Woodpecker Media

Founded by Moushumi Pal, Woodpecker Media is a 5 year old company with dynamic, dedicated and a hardworking team that will stop at nothing to provide their clients the desired results. Her forte lies in strategizing communication plans basis the essence of a brand with a strong focus on media management aiming to create focused visibility and awareness. For her, reaching success means going a long, difficult way, but in the end, talent, hard work, and dedication gives happy customers and great stories of success that everyone can learn something from.

 

If you’re a budding digital marketer or an experienced one, you’ve probably looked into the latest digital marketing trends at some point! Professionals who want a career in digital marketing must keep up with the latest digital marketing trends in the industry. With the rate of change increasing year after year, every digital marketer must constantly invest time and energy in upskilling and learning. Knowing the inner workings of algorithms, new changes, or features gives you the first-mover advantage and allows you to create the most effective marketing campaigns for you and your company.

As the new year begins, digital marketing enthusiasts all over the world have begun to search for and observe the latest trends.

Previously, voice search optimization and artificial intelligence were formidable concepts, but these latest digital marketing trends are now among the top concerns for most business owners.

We’re talking about the Digital Marketing Trends to Watch in 2022 and Beyond, with references and citations to all of the research and articles we read to curate this learning experience. The trends fall into several categories, including search, social, website, lead nurturing, and others.

We’ve also covered a few digital marketing trend predictions for 2022, which will dominate the industry this year. So make sure you read all the way to the end.

Here are the Top Digital Marketing Trends for 2022:

  1. Artificial Intelligence in Marketing

This is the most important Digital Marketing Trend on our list. The world has been buzzing about how the Artificial Intelligence wave will eventually take over every aspect of your life. We haven’t realised it yet, but the transformation has already begun. Sixty percent of internet users have already interacted with an AI chatbot for query resolution across multiple apps and websites.

The majority of the content we consume on our social media platforms has been fine-tuned by AIs to keep us engaged for longer! This technology is so incredible that it is expected to be a $190 billion industry by 2025, and digital marketers have a fantastic opportunity to capitalise on this cutting-edge tool. AI is a complex algorithm that teaches itself by analysing massive amounts of data about a specific field or topic and learning the patterns that work best. The AI’s learning capabilities enable programmers to introduce effective changes in outcomes by allowing the AI to use the techniques it discovered works best. There are numerous examples of AI already performing previously unimaginable tasks, such as content writing for JP Morgan and Chase. Persuado, an AI-powered content writing assistant, has been implemented. AI can perform a variety of tasks and act as an extension to any digital marketer who understands how to use it. It’s low-cost, precise, and extremely effective. With so many large corporations adopting these tools, every team must devise a strategy for incorporating AI into their arsenal of tools. 

  1. Augmented Reality

Augmented Reality is an interactive experience of a real-world environment in which objects in the real world are enhanced by computer-generated perceptual information.It is made up of three basic components. a combination of real and virtual worlds real-time interaction and accurate 3D registration of virtual and real objects. While virtual reality creates a buzz and gets everyone excited with grand sci-fi ideas, augmented reality is far more marketable. Experts predict that AR will continue to outperform VR in terms of market share.

  1. Optimization of Voice Search

There are several reasons why Voice Search, a feature that we all received with our smartphones around 2014, is exploding this year. First, smart speakers are becoming more popular. 20% of households have purchased a smart speaker such as Amazon Alexa or Google Home. The adoption of fully voice-controlled devices is an important indicator of how people have begun to adapt to this new behavior.

Second, Google claims that their Voice Search has a 95 percent accuracy rate. The ease of use factor for voice search has increased as search precision has increased.

With improved accuracy to match what you ask for, and the ease of using your voice to get results, the process has become more personalized and appealing.

Third, and most importantly, it is predicted that by 2022, voice results will account for 50% of all online purchases. This represents a $40 billion opportunity for digital marketers to capitalise on. With so many growth indicators pointing to the rise of voice search, preparing your website for voice search will be critical in the future.

  1. Chatbots

Chatbots are expected to be one of the top digital marketing trends in 2022. The AI-based technology uses instant messaging to converse with customers and site visitors. It is intended to communicate with customers through textual or auditory means. Chatbots can be used by businesses to engage with customers. Because there are many users visiting the website at the same time, it is advantageous to have a technology that can respond to hundreds of users at the same time. Chatbots provide 24/7 customer service, instant responses to inquiries, and answers to simple questions. To communicate with businesses or brands, 63 percent of people prefer messaging on chatbots. This virtual support provides excellent customer service, which means that a business can eliminate repetitive tasks.

  1. Automation in Marketing

Marketing Automation Automation has boosted the industry significantly in the last year and will be one of the most important digital marketing trends in 2022. Marketing automation is all about streamlining and automating processes in order to make them run more smoothly, effectively, and quickly. Lead collection and nurturing will be one of the best uses of marketing automation. If you can drive a lot of traffic to your website but don’t collect quality leads at the right time, the traffic is pointless. You can integrate various CRM tools and lead nurturing software with marketing automation to assist you in collecting leads at any time of day and personalising the process.

  1. Micro-Influencers

Influencer marketing is a digital marketing trend that will undoubtedly expand into new territory. Although the concept of influencer marketing is still in its infancy, the market appears to be saturated. So here’s how it could change in 2022 and the coming years.

All audiences do not appreciate the hype surrounding macro-influencers. The distinction between genuine influencer marketing and staged influencers has begun to emerge. As a result, in order to be more authentic, businesses will now use micro-influencers, as well as employees and customers, for social proofing.

They can be the most effective brand ambassadors, influencing people with their real-life experiences and emotions. Not that macro-influencing will suffer in 2022, but micro-influencers have a chance to overtake it.

Summing Up 

The world of digital marketing is a fast-paced environment where new trends emerge and change the way marketing is done. Every year, as the pace of technology accelerates, we will see new and exciting trends impacting how we as digital marketers communicate our products.

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