Navin Mishra, Director- Emerging Market, Corient BusinessSolutions Pvt Ltd

Navin is an experienced finance and accounting (F&A) operations specialist with 20 years in the outsourcing industry. He has strategically led the development of several workflows, reconciliations, process re-engineering, operations management tools, and setting up greenfield operations like Payroll and Financial Research.


The need for digital transformation, relevance, and higher value in the competitive world has made API-led modernisation indispensable for companies. APIs stimulate innovation and rapid response to market changes and benefit companies by helping them outperform their rivals, expand new revenue sources, and create successful collaborations.  

In time, companies have amassed and stored enormous volumes of useful data related to customers, services, production lines, operations and so on. However, when it comes to extracting business value from the collected data, they haven’t entirely succeeded. Today, digital ecosystems emphasise a company’s ability to effectively use the accumulated data and services within and beyond their operations. Consequently, IT integration has increased, making APIs a huge asset for any company. APIs are anticipated to be the next growth drivers as traditional business models become less relevant.

APIs have also become imperative for creating and integrating contemporary applications. They are essential to the functionality of modern microservices-based application architectures and serve as a means of leveraging modern ecosystems.

Furthermore, today, consumers are aware of modern technological advancements like the IoT, AI, chatbots, smartphones etc. which puts enormous pressure on companies to provide distinctive, speedy, smooth, and customised on-demand services and experiences. Adopting API-driven solutions can best aid in realising digital potential and related goals.

API-led modernisation for relevance in the competitive world

APIs can provide a range of tactical and strategic advantages, which are as follows:

Seamless data transfer

APIs hasten the digitization process by integrating SaaS and enterprise software and linking legacy/old systems with cloud-based applications. The seamless visibility of application or service endpoints through an API-led integration facilitates better data transfer between applications. Using APIs, data can be promptly extracted from systems, arranged into processes, and linked with applications using adaptable, accessible and useful services in real-time.


A considerable share of automation techniques is built on the integration of apps, which is leveraged by API. Automation and integration of processes can reduce expenses, time, and work.

Bridging the Technology Gap 

Legacy system constraints may make businesses unwilling to modernise projects or incorporate new technologies. APIs can be useful in this situation by supporting the co-existence of legacy systems and modern technology. Businesses can exploit current systems and data while encouraging the adoption of cutting-edge technologies like AI and ML by integrating APIs.

Additionally, APIs are crucial while using a microservices strategy when designing or redesigning architecture. Microservices typically offer more flexibility in administering, improving, expanding, and implementing applications and systems. Using APIs, microservices can be added as independent features in addition to any application. And, front-end and back-end teams can collaborate on projects simultaneously.

Time-to-Market is shorter

Due to the flexibility and reusability of APIs, an API-first architecture speeds up development, helps businesses thrive and yields financial gains through minimising development time. 

Supports digital innovation

Interoperability and modularity have repeatedly produced a competitive advantage in the past. APIs are one of the fundamental components that ensure this feature in IT. APIs can facilitate the information interchange, execution of business logic, and transaction execution between systems and solutions. Companies can find new or untapped business prospects by uncovering buried data and developing new services using the API imperative. It entails installing platforms and services deliberately for both inside and outside of the company’s use.

Pervasive and improved customer experience

The digital shift has made the consumer experience extremely crucial for businesses. APIs drive effective, data-driven consumer experiences through strong omnichannel engagements, improved tailored experiences and speedy innovations. The real-time data generated through API can help companies to design relevant experiences for their customers. Additionally, APIs can help companies to expand their core services and integrate many platforms and services to increase client reach and offer distinctive experiences.

Exceptional services

Lastly, integrating APIs into new apps enables simpler consumption and reuse across new web, mobile, and IoT experiences. The integration allows developers to expose these APIs externally to facilitate new partner networks. Using APIs, business models and digital products can be more efficiently implemented and augmented with services or goods from other companies.


Businesses are strategically deciding to accept the API imperative. The potential of API-driven initiatives can support business vision and goals regardless of whether the business is in an early, developing, or mature phase of the digital transformation process. It is one solution to the complicated challenges of silos, increased licence and maintenance costs and limited innovation potential. Businesses will have better possibilities for expansion if they leverage the power of API platforms to integrate their internal and external systems. APIs, once developed, might enable a much speedier development of new solutions and products, ranging from cryptocurrency to an immersive virtual retail store environment. The more dynamic and adaptable a company will be, the better solutions it will have for the changing markets.

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