Samridh Singh, Founder & Director at Rikarica is a Post-Graduate in Marketing and Finance with a demonstrated history of working in the banking, IT, and service sectors. Strong entrepreneurship professional working on Electric Vehicle Charging Stations Analytics and EvCMS Solution. Skilled in Customer Relationship Management (CRM), Market Research, Management, Competitive Analysis, and Market Entry.
India’s mission to become a 100% Electronic Vehicle country has started to shape in reality with the rising number of EV sales. EVs not only help a nation to fight pollution-related problems but also push them closer to becoming a smart nation. But for a successful transformation to EVs, India is already focusing on installing a large number of EV charging stations. With progress in the EV industry, it is predicted that the industry will offer many bright business and employment opportunities in India. If you have been wondering how you can install your EV charging station, then here is your guide to follow:
Identify Suitable Vehicle Type
Even though India’s progress with EV adoption is steadily paced but chances are things will roll out quickly, and the demand for charging stations for all types of vehicles will shoot up. But from a business perspective, it is critical for you to narrow down on what kind of vehicles you would like to focus on. E-rickshaw is already prevalent in most cities, and therefore there is a decent demand for it. On the other hand, the demand for electronic scooters, bikes and cars is soaring high month by month. With the government’s push to switch to e-busses and e-trucks, EV charging stations catering to this category will also pick up soon enough.
Spotting your Target Audience
Like in any other business, it is crucial to understand your customers’ preferences, needs, and potential needs. Details related to customer’s lifestyles, choices, purchasing power, etc., will certainly allow you to identify the most favourable type of charging station.
A favourable business location does more than just being an address. A location where customers in need can spot you easily or can register the location to come back and avail the service when in need should be the focus. Having said that, it is also important to understand the vicinity and future projection of the land surrounding the business location. For example, installing a charging station near an upcoming business complex, cinema theatre, or maybe parking area of metro stations will be more beneficial for any charging station business.
Connecting with Discom Operators
Once you have locked the preferred location, you must consult the DISCOM operator of that location and request the power load you require to run the station. After all, electricity is the primary source you will need to provide proper charging.
Planning the Station Infrastructure
Establishing a station design that allows smooth functioning, intuitive navigation to enter and exit, and other related factors help in brand building and reputation of the station. However, it would be best to build an infrastructure with a great security and safety backup plan. To ensure safe storage and transfer of electricity, the availability of resources that help employees or people on station save themselves in case of any untoward event, and more.
Associate with Hosting Service Providers
Installing and launching a charging station is one thing but ensuring business growth throughout the business life cycle is non-negotiable. In order to do that effectively, you must work in association with a hosting service provider. A hosting service provider helps you keep a tight watch on the business activities and allows you access to interesting business insights that can help you make important business decisions. Whether it is about payment collection, customer visits, demand and supply management, or any other information, you can access it with just one tap. A hosting service provider offers a mobile application that is configured with the hardware installed at your station and interacts with them to give you information on a real-time basis.