Priyanka Tayi, Founder and CEO, Kula Studio

Priyanka Tayi is an entrepreneur who specialises in Apparel Designing and Creative Direction. She is the founder and CEO of Kula Studio, which offers Refashion-upcycling services for pre-owned garments in one’s wardrobe. Prior to this, she worked as an Apparel Designer with Lifestyle India Pvt Ltd for 2 years and then moved on to become the Creative Director of Hunkydory Design Studio for 9 years. She completed her Pct in Fashion and Apparel Designing from the National Institute of Fashion Technology (NIFT).

As time continues, technology then and now is influencing the fashion industry and trends of the future without many even realizing it. Technology has become ever more important to society with the future likely to see this intelligence embedded into actual clothing design. The question as to why clothing over the years has been endlessly evolving is that it operates in response to the events happening at the current time.

Quarantine has turned many people towards crafts, including hand-making their own clothing, rethinking their consumption patterns impacting climate change. Recently, the Sustainable Fashion industry has seen a huge increase as people are wanting to feel newness when wearing clothes without the hardship of paying full price for eco-friendly and consciously made products. As time goes on, this trend may continue to benefit both consumers with new clothing as well as limit the environmental impact by being able to recycle and reuse products instead of just tossing things out.

Fashion in 100 years from now might be entirely different to anything we can predict, as factors such as COVID-19 may yet further influence society in ways we previously couldn’t have imagined. Masks being the new norm is something that no one would have been able to guess becoming a staple of peoples’ wardrobes worldwide. We can only imagine what our clothing will look like in the future. We know for a fact that technology will play a role in clothing . Trends will constantly be changing, technology will keep growing and the fashion industry will be making a unique, bold, tech-based impact with clothing. Data Tells us that the workforce of women globally is increasing with speed in recent decades. Women’s statistics level of engagement online is very high, and they are independent when it comes to making decisions.

Women are nurturers by nature. Studies show that women are twice as much socially aware and socially impactful. It has been demonstrated that female leadership can bring a positive impact to a company. Companies with female leadership have experienced a boost in both profitability and innovation as well as a more socially responsible performance. More and more women are taking entrepreneurial steps in the fashion industry by leveraging tech. Technology has been a catalyst for fashion innovation and we must pay attention to the women working on it. Many women have taken advantage of this opportunity to create new entrepreneurial concepts that combine fashion and technology for a female customer as did I.

Ventures like ours provides Upcycle and Refashion services for clothes one already owns as a door-to-door service through a digitally responsive website. We give you the tools to use the clothes extensively and enable you to switch slow and circular fashion and drive the movement towards slowing down fast fashion Pollution that is a major contributor to climate change.

What started off as an idea in the middle of the pandemic is now a startup growing to disrupt the retail fashion industry and help protect the environment. We believe the first step to sustainable fashion is to care for what we already own and use them extensively.

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