Irena Tigranyan, Co-Founder and COO, HealthBird

The health insurance industry has long been a labyrinthine system with countless policies, regulations, and variables to navigate. The rising costs of care have made it all the more difficult for individuals to find and utilize the best insurance options available. But amidst the complexity and confusion, a new player has emerged: HealthBird.

Founded just over a year ago by Irena Tigranyan and Ariel Dominguez, HealthBird is disrupting the insurance industry with its innovative digital platform. The goal? To streamline the process of finding and enrolling in health insurance and to make it easy for individuals to understand the complex landscape of insurance offerings.

“For many people, the prospect of navigating the world of health insurance can be daunting. Especially for those who don’t have the benefit of company health plans, the process of evaluating options and enrolling in a plan can take upwards of two hours. But with HealthBird, the process is quicker and simpler than ever before,” says Irena Tigranyan, Co-Founder and COO of HealthBird.

The idea behind HealthBird came from Tigranyan and Dominguez’s recognition that many individuals simply don’t have the time or resources to navigate the complicated insurance landscape. They saw an opportunity to make a real difference by providing individuals with the information they need to make informed decisions about their healthcare. And that’s exactly what they’ve done.

Since its founding, HealthBird has quickly established itself as the leading platform for individuals to find and utilize the best health insurance options available. By digitalizing the insurance experience, HealthBird has made it easy for individuals to understand the process and get the necessary coverage.

In recognition of their innovative work, HealthBird was recently named the number one startup in the tech industry at the eMerge Americas conference. This award is a testament to the impact that Tigranyan and Dominguez are having on the health insurance industry and to the transformative power of digital technology.

Simplifying the Enrollment Process

With its easy-to-use iOS and Android app, HealthBird offers added value to customers by providing a streamlined and user-friendly platform for managing healthcare. For individuals seeking health insurance, HealthBird’s app and web-based platform offer a personalized experience through its proprietary AI engine, which provides personalized recommendations for health plans based on the user’s unique needs and budget.

Unlike traditional brokers, HealthBird works with many top-rated insurance companies, providing unbiased recommendations for health plans that best fit the customer’s needs. This approach offers a refreshing change from the commission-based structures often found in the insurance industry, giving customers the peace of mind that they are getting the best advice possible.

One of the critical features of HealthBird’s app is its ability to simplify the enrollment process, saving users time and effort. “We have a wide range of insurance options, allowing users to easily find and enroll in the plan that best fits their unique healthcare needs,” shares Irena. In addition, the app offers a range of features that help users manage their healthcare, including booking doctor’s appointments directly through the app, managing medications and prescriptions, and having all dependents’ cards and policies in one place.

Another benefit of HealthBird’s app is the discount RX card, which offers significant savings on prescription medications. This feature is particularly valuable for individuals requiring regular medication, as it can help them save on healthcare costs.

Ariel Dominguez, Co-Founder, CEO

A Promising Start

Since its public launch on November 1st, 2022, HealthBird has gained attention and positive reviews, indicating a promising start for the business. “Our focus on simplifying the health insurance enrollment process and providing personalized recommendations and utilization has garnered a positive response from users, who appreciate the platform’s convenience and ease of use,” says Irena.

One of the key factors in HealthBird’s success has been its user-friendly app, which allows users to easily manage their healthcare needs from their mobile devices. The app offers a range of features, such as personalized recommendations and utilization, booking doctor’s appointments, managing medications and prescriptions, and having all dependents’ cards and policies in one place. Users have praised the app’s simplicity and effectiveness, which have helped them to save time and better navigate the complexities of the insurance industry.

HealthBird’s growth strategy involves focusing on establishing a strong presence in the US market before expanding to other regions. Currently serving 25 states, the company aims to expand its reach nationwide. “We plan to introduce new products to empower individuals to lead healthier and more fulfilling lives. We may also explore expanding our offerings to include additional insurance options, such as life and pet insurance, to provide a more comprehensive healthcare suite,” explains Irena.

In addition, HealthBird is actively partnering with healthcare providers, insurers, and technology companies that align with its vision to expand its reach and capabilities. By forging strategic alliances, HealthBird can leverage the strengths and expertise of its partners to enhance its offerings and provide more value to its customers. These partnerships allow HealthBird to offer more tailored and personalized recommendations to its users and expand its range of services and solutions.

Recognizing the Importance of the Human Touch in Healthcare

As HealthBird continues to incorporate the latest technological advancements to enhance the user experience and streamline the health insurance enrollment process, the company has also made a deliberate effort to maintain a personalized touch. “We recognize that technology can never replace the importance of the human touch in healthcare. At HealthBird, we have adopted a training program that prioritizes member satisfaction through feedback-focused coaching for our employees,” explains Irena.

The approach of emphasizing the importance of a member-centric perspective in every interaction ensures that a human representative, known as a member concierge, is always available to assist members with any questions or concerns they may have. By striking a balance between leveraging the benefits of technology and delivering personalized support, HealthBird is well-equipped to provide the valuable service that individuals need to make informed decisions about their healthcare coverage.

HealthBird values its employees and actively promotes their engagement and development through various initiatives. Regular opportunities are provided for team members to express their opinions and ideas, which are recognized and rewarded by the company. Training programs and mentorship opportunities encourage professional growth, emphasizing the company’s commitment to investing in its employees.

“Innovation is also a key component of our culture. We encourage experimentation and risk-taking among our employees, providing them with the resources and support necessary to test and implement new ideas,” pinpoints Irena. At HealthBird, innovative thinking is highly valued and recognized through rewards and recognition. The company fosters cross-functional collaboration and teamwork, encouraging the exchange of ideas and perspectives across departments, which helps drive creativity and innovative solutions. This approach allows HealthBird to remain dynamic and agile in a constantly evolving healthcare landscape.

Connecting Well with the Customers

HealthBird employs a multi-faceted approach to connect with its customers and meet their unique needs and preferences. “Besides social media and email marketing, we host events and webinars to provide education and facilitate interaction. Our partnerships with other businesses and organizations allow us to expand our reach and connect with new customer bases,” shares Irena. By utilizing content marketing, SEO, and referral programs, HealthBird establishes itself as a trusted resource for health insurance solutions and strives to connect with its customers on a deeper level.

“For InsurTech startups, we recommend understanding the needs and desires of current customers to identify the core issues the company aims to solve. It’s essential to remain highly focused and aligned with the company’s mission while building a successful business,” opines Irena. Additionally, identifying a “North Star” that guides decision-making and strategic planning is essential. HealthBird’s “North Star” is member satisfaction, and the company continuously works to enhance it. HealthBird places a high priority on elevating member satisfaction and is committed to driving that number up.

An Exciting Future

HealthBird is preparing to release new, groundbreaking advancements in the near future and is excited to offer a sneak peek to its members before they are publicly unveiled. Irena says, “At HealthBird, we are committed to being a leader in the healthcare industry, constantly innovating, and finding new ways to enhance the health insurance experience for our customers.”

Those interested in staying up-to-date with HealthBird’s latest developments or becoming an investor can visit the company’s WeFunder page. “We are eager to build a community of individuals who share our vision of a better, more accessible healthcare system. Together, let’s create a healthier world,” concludes Irena. HealthBird’s success in the insurance industry can be attributed to its commitment to continued growth and progress. As HealthBird continues to innovate and improve, it will likely remain a top choice for individuals seeking health insurance.

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