Abhishek Sarkar, General Manager, India, Memmo.me

Memmo is the biggest marketplace for personalized videos from thousands of celebrities (sports, actresses, comedians, artists, YouTubers, and so on) shared to fans and businesses. Mr. Abhishek Sarkar is the General Manager of Memmo in India. The firm values all people equally, regardless of their gender, gender identity, sexual orientation, age, ethnic affiliation, handicap, religion, or other views. They vigorously oppose all forms of prejudice and do not permit any demeaning conduct in the content generated or solicited on the network.


Celebrity brand promotions that lead to increasing sales isn’t a new concept in marketing. While not all companies agree with the celebrity bran promotion hypothesis, it is based on sound logic. People idolize celebrities, so when they appear in advertisements advocating a new product, they are compelled to buy it, either subliminally or explicitly. 

For decades, celebrities have been utilized as a marketing tool to promote businesses or products, and as a result, they have become an important aspect of modern marketing. Specifically, utilizing celebrity promoters to sell items through online social networks has become a crucial practise in marketing strategy and a more potent way than any other form of mass media. 

Advantages of Celebrity Brand Promotions for Businesses

There are several benefits to utilizing celebrities in advertising, and the key for small businesses is to ensure that the local celebrity is relevant and appealing to a wide audience. Celebrities who are well-known tend to work best because they naturally attract a lot of attention. Celebrities, however, are most effective when they advertise products or services that they are most likely to utilize, regardless of their fan base. Given below are a few ways in which celebrities help business with brand promotions:

Constructing Brand Awareness

Celebrities promoting brands raise brand recognition, and they do so considerably faster than traditional advertising. The percentage of people who are familiar with a brand is measured by brand awareness. Businesses invest a lot of money and time in gaining exposure in order to gradually raise brand recognition among consumers. The utilization of a local celebrity can help consumers become more aware of and comprehend what a company has to offer.

Influencing Customer Purchases

Consumers’ feelings towards certain celebrities can have a big impact on their shopping decisions. People frequently assume that if a product is good enough for their favourite celebrity, it is likely to be good enough for them as well. Advertisements for cosmetics, skin treatments, hair products, and clothing are frequently based on this principle. Customers, for example, seek the wavy hair of a local celebrity. As a result, they purchase the brand that the celebrity uses to get fullness and bounce in her hair. Locals may also want to drink the same soft drink as their favourite baseball player. In essence, a local celebrity’s endorsement lends instant credibility to a small business’s goods.

Attracting Newer Customers

Finding new users for any businesses’ products is a challenge. Customers as well as people who have never tried the brand before are more likely to be attracted to advertisements featuring local personalities. It’s possible that the latter are customers of competing brands. Those who see their preferred celebrity in a commercial for a product on a regular basis, on the other hand, may be persuaded to try it.

Positioning of the Brand

In order to position their businesses, several firms use celebrities in their promotions and advertising. Product positioning is the process of presenting a company’s products in the best possible light to a target audience. A small investment firm, for example, might hire a well-known and retired local disc jockey to promote a retirement plan for clients aged 50 and up. The fact that the disc jockey is in the same age group as the customers and has a strong reputation in the neighbourhood lends credibility to the company’s product and message.

Reviving the Reputation of a Brand

A celebrity’s appearance in an advertisement can also help revive a business that is struggling. A small soap producer, for example, might consider discontinuing a brand or product if manufacturing and overhead costs are leaving little or no profit. The utilization of a celebrity to promote the brand’s benefits, on the other hand, may serve to pique consumer interest and excitement. 

Builds Credibility of the Brand 

People have strong feelings for their favourite celebrities, and they are often regarded as trustworthy by their admirers. If they utilize a brand’s product, it demonstrates to their fans that it is a worthwhile purchase and establishes trust in the brand. Seeing a celebrity endorse a product also gives consumers confidence in the product’s quality. If the celebrity promoted a low-quality product, their reputation would be jeopardized.

Helps Form a Connection with the Audience 

The use of celebrities to advertise a brand’s product has the advantage of increasing the brand’s possibilities of establishing an emotional connection with its clients. Every day, people are exposed to around 3,000 advertising pictures, with the vast majority of them going unnoticed. Seeing that celebrity can break through the filter and be the determining element in persuading a customer to purchase.

Summing Up

There are numerous benefits to using celebrities in brand promotion campaigns, which is why this promotional tool has become so popular that it is difficult to conceive a marketing strategy without a celebrity endorsement. However, while this mode of promotion is not without its drawbacks and risks, carefully crafted celebrity promotion strategies that take into account all relevant factors and are implemented in the right circumstances can justify the high cost of this form of advertising and provide a good return on investment.

Content Disclaimer

Related Articles