Jacopo Thun Hohenstein, CEO, Tailoor

Tailoor is a cutting-edge AI-powered platform revolutionizing the way we experience and interact with products. Utilizing state-of-the-art 3D technology, it seamlessly blends physical and virtual elements to offer personalized phygital experiences like never before. “We’re all about bringing together the physical and virtual worlds to create something truly unique,” says Jacopo Thun Hohenstein, CEO.

Catering to both B2B and B2C markets, it operates as a Software-as-a-Service (SaaS) solution, facilitating the digitalization of the entire product process. From material creation to the final product, it empowers businesses to embrace digital strategies with minimal risk, opening up new avenues for digital sales.

“We’re committed to empowering individuals to express their uniqueness through every purchase,” explains Thun Hohenstein. “We provide the tools and resources necessary for users to craft personalized experiences and products that reflect their personalities.”

Uniqueness is celebrated at the core of the mission, recognizing it as a catalyst for innovation. By championing individual differences, the company aims not only to streamline the creation process but also to enrich the overall experience. “Our vision is to create a world where everyone can express themselves freely,” says Thun Hohenstein. “We believe that unrestrained self-expression leads to a more vibrant and meaningful existence for all.”

Initially focused on revolutionizing the fashion industry, the company has since expanded its scope to encompass various product categories, from design to accessories. The company also offers the opportunity of taking part, adopting a new, phygital perspective, in live experiences, such as concerts. “In the past, consumers relied on trends to define their style,” notes Thun Hohenstein. “But with us, customers have the power to shape their own identity.”

Enhancing customer experiences

Incorporating Artificial Intelligence into its suite of services, the platform elevates customer experiences to new heights. One of its flagship offerings is the customer dashboard, where AI analyzes gathered data to refine sales and marketing strategies. “Our AI-driven customer dashboard is a game-changer,” remarks Thun Hohenstein. “It enables businesses to optimize their approaches based on real-time insights.”

A standout feature within the company’s arsenal is the AI-virtual assistant. Designed to guide consumers through their selection and purchasing journey, this tool offers personalized recommendations and supports decision-making, while also suggesting complementary products to drive cross-selling. “Our AI-virtual assistant is like having a personal shopper at your fingertips,” explains Thun Hohenstein. “It’s all about making the shopping experience as seamless and enjoyable as possible.”

Furthermore, it leverages AI in the development of Digital Twins, particularly beneficial for wearable AI products. These twins can be trained with brand-specific information and product catalogs, enabling direct interaction with consumers and generating valuable data insights. “Our Digital Twins offer a dynamic way for brands to connect with their audience,” says Thun Hohenstein. “They provide a personalized experience that resonates with today’s tech-savvy consumers.”

The virtual showroom service empowers customers to immerse themselves in a virtual environment of their choosing, whether it’s a store or showroom. Through avatar fittings for clothing or spatial projection for furniture and accessories, customers can visually preview their intended purchases with unprecedented clarity. “The virtual showroom brings the shopping experience to life,” notes Thun Hohenstein. “It’s a testament to our commitment to innovation and customer-centricity.”

At the heart of the company’s offerings lies the 3D configurator, enabling unparalleled and personalized phygital experiences. Seamlessly integrated into any website, this feature allows for real-time visualization and customization of products, ensuring precision down to the smallest detail. “Our 3D configurator is revolutionizing the way customers interact with products,” emphasizes Thun Hohenstein. “It’s about empowering users to create something truly unique.”

By comprehensively digitizing the product process, the platform facilitates the adoption of digitalization strategies with minimal risk, while opening up new sales channels. The versatility of the 3D configurator extends to both online and offline sales, amplifying user engagement and enriching their overall customer experience. “With us, businesses can embrace digital transformation with confidence,” shares Thun Hohenstein. “We’re committed to driving innovation and delivering exceptional experiences every step of the way.”

Seamless integration and fabric digitization

The software distinguishes itself as an open API (Application Programming Interface), seamlessly integrable with a wide range of e-commerce, from Shopify to WooCommerce. By offering a comprehensive end-to-end package that emphasizes the sale of complementary services, it eliminates the need for multiple vendors, thereby ensuring streamlined operations and mitigating workflow inefficiencies. “Tailoor is designed to seamlessly integrate with any e-commerce,” says Thun Hohenstein. “We want to make it as easy as possible for our customers to access all the tools they need in one place.”

At the core of the sofware’s functionality lies its ability to handle the internal digitization of fabrics, raw materials, and finished products. Whether starting from scratch or replicating existing designs in 3D, it caters to the unique needs of each client. “The beauty of our product is its flexibility,” explains Thun Hohenstein. “We can digitize fabrics and materials from various sources, ensuring that each client’s vision is brought to life digitally.”

When it comes to fabric digitization, the software simplifies the process by handling scanning and generating digital maps that represent the characteristics of each fabric. These maps are then seamlessly uploaded onto the 3D configurator, enabling real-time visualization and the creation of a digital archive. “One of our goals is to streamline the fabric digitization process,” notes Thun Hohenstein. “By digitizing fabrics and materials, we minimize costs and ensure that our clients have access to the latest technology.”

Made-to-Order manufacturing and immersive shopping experiences

The commitment to made-to-order manufacturing revolutionizes the way businesses approach inventory management and customer experiences. By focusing on customization and zero stock, it minimizes return risks and promotes sustainability in the face of fast fashion trends. “Our made-to-order approach is at the core of what we do,” explains Thun Hohenstein. “It’s about offering customers exactly what they want while minimizing waste.”

To preserve the exclusivity of in-store shopping experiences, the company collaborates closely with clients in the luxury sector, where this aspect holds exceptional importance. Through “drive-to-store” strategies, the software merges the traditional essence of physical shopping with digital innovation, creating multichannel touchpoints that immerse customers in a gamified experience. “Our goal is to enhance the in-store shopping experience,” says Thun Hohenstein. “By combining physical and digital elements, we’re able to create a truly immersive experience for customers.”

The platform ensures a seamless transition between online and offline experiences by tailoring bespoke strategies to each client’s needs. For example, within the fashion sector, it collaborated with a made-to-measure client to integrate a 3D configurator for product customization into their e-commerce, complemented by a customer dashboard. “The key is to adapt our solutions to meet the needs of our clients,” notes Thun Hohenstein. “By combining physical and virtual elements, we’re able to appeal to younger demographics while innovating traditional industries.”

Similarly, for a client in the entertainment sector, the software revolutionized access to live events by incorporating phygital elements such as the Digital Twin of Product (DToP) into merchandising. This initiative aimed to heighten community engagement and create a seamless event experience that spanned pre, during, and post-event engagements. “Our goal is to enhance the overall event experience,” emphasizes Thun Hohenstein. “By incorporating digital elements, we’re able to create a more immersive and engaging experience for attendees.”

Simplifying operations and enhancing customer engagement

The software is characterized by its seamless application and user-friendly interface, offering simplicity and convenience for diverse objectives through a singular platform. Embracing gamification, it meets the demands of future generations, who seek dynamic and engaging purchasing experiences. “Simplicity and engagement are key aspects,” says Thun Hohenstein. “We want to ensure that our solution resonates with the preferences of tomorrow’s consumers.”

The customer dashboard serves as a centralized hub for tracking orders, monitoring business performance, and creating marketing strategies. By consolidating these functions, it enhances customer experiences, sales, and customer service. “Our customer dashboard provides a comprehensive overview of business operations,” explains Thun Hohenstein. “It’s all about empowering businesses to make informed decisions and provide exceptional service to their customers.”

Among the data monitored by the customer dashboard are customer profiles, orders, price lists, in-store appointments, and the entire product catalog. Additionally, it integrates shipping and production aspects through APIs, facilitating efficient management of shipments and returns. “The customer dashboard streamlines operations and improves efficiency,” notes Thun Hohenstein. “It’s a valuable tool for businesses looking to enhance their customer experience.”

Tailoor also extends the customer dashboard to in-store staff, allowing them to access initiated configurations and view customers’ wishlists. This integration enhances the in-store experience, enabling staff to provide personalized assistance based on customer preferences. “By providing in-store staff with access to customer data, we’re able to create more personalized interactions,” emphasizes Thun Hohenstein. “It’s about delivering exceptional service at every touchpoint.”

Personalizing marketing strategies

The platform offers comprehensive CRM (Customer Relationship Management) and Business Intelligence services, leveraging quality data collected within the customer dashboard to profile and analyze both in-store and online purchasers’ data. “Our CRM and Business Intelligence tools are invaluable for understanding customer behavior,” explains Thun Hohenstein. “They allow businesses to gather insights that inform personalized marketing strategies.”

These tools enable businesses to monitor and analyze customers’ purchasing behaviors and online browsing journeys, gathering useful data for profiling target segments. By processing this data, the software empowers businesses to target consumers based on their specific preferences and behaviors. “Our goal is to personalize marketing and sales strategies based on individual customer preferences,” notes Thun Hohenstein. “By leveraging CRM and Business Intelligence, businesses can intercept customer interests and influence their decisions more effectively.”

The CRM and Business Intelligence services play a pivotal role in enhancing customer engagement and driving sales. By leveraging quality data and insights, the platform enables businesses to create tailored experiences that resonate with their target audience.

Shaping the future of retail with AI-commerce

The company sets its sights on forecasting emerging trends and providing precise, targeted solutions that contribute to shaping the evolving retail landscape. In upcoming developments, it will focus on AI-commerce, particularly emphasizing conversational interfaces that facilitate written and verbal interactions between consumers and AI. “Our goal is to revolutionize the purchasing process by placing the individual and their creativity at the forefront,” explains Thun Hohenstein. “We want to empower consumers to make informed choices that truly reflect their unique preferences.”

Over the last few years, technological innovation has transformed how people shop, leading to a trend of greater deliberation and mindfulness in purchasing decisions. Consumers are no longer solely influenced by big companies and trends; instead, they are taking their time to choose products that align with their lifestyles. “At Tailoor, we embrace this shift towards mindful consumption,” notes Thun Hohenstein. “We’re moving away from traditional retail practices and focusing on delivering products that are truly personalized and sustainable.”

The platform is committed to giving consumers what they truly want: products made just for them and designed to last. By prioritizing sustainability and responsiveness to customer feedback, it is paving the way for a new era of retail where consumers can make choices that align with their values. “In this new world, consumers are empowered individuals who know their own style. The solution is dedicated to providing them with the tools and information they need to make informed decisions and express their uniqueness,” concludes Thun Hohenstein.

For More Info: https://tailoor.com/

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