Did you know that in 2021, we have around 4.66 billion active internet users worldwide? This is where I started my research on Digital Marketing. As I browsed through more and more pages reading about Digital Marketing, I was getting Ads for various digital marketing courses and related materials on my social media feeds. Now, I understand the power of this new-age marketing method called Targeted Digital Marketing by putting me as the target for these marketers. No wonder, Ad revenue in India is forecast to rebound strongly by 2025, following a 27% plunge in 2020, with ad spends on digital media overtaking those on television (TV) by 2024, according to Media Partners Asia (MPA) report. The report claims that the internet, which was a major beneficiary of the lockdown, will continue to grow steadily and expand its share of advertising from 36.6% in 2021 to 40.1% in 2025.
In today’s world, you can no longer rely on traditional advertising alone to promote your business. In the post-pandemic business environment, digital marketing should be one of the priorities of businesses in their marketing strategy. In fact, there has been no better time than now to stay in such consistent contact with your customers, and nothing else offers the level of personalization that digital data can provide.
Even now, as I write this editorial, digital marketing methods are evolving. It requires us to constantly follow changes that occur as this field is developing. To understand more about Digital Marketing Trends, we have come up with this special issue featuring experts in this sector who share their insights and opinion on this important sector. We hope that efforts will help business leaders and learners to make better decisions when it comes to Digital Marketing.