Sarath Shyam

The pandemic, like many industries, affected the spending on advertising worldwide, which was on steady growth till then. However, surviving the hiccups, the industry saw healthy growth in 2021 and is expected to continue on the path and surpass one trillion USD in 2026. As per the reports, North America is the region that invests most in advertising. Catching up with it is the Asia Pacific, which has been on its heels for quite some time. Western Europe closes the top three while the Middle East, Africa, and Central and Eastern Europe spend the least. However, they can boast the highest growth.

According to Digital Advertising Global Market Report – 2022 published by Research And Markets, growth in the historic period resulted from the strong economic growth in emerging markets, increased internet penetration, government initiatives in developing economies, rising penetration of e-commerce, increased availability of mobile devices, rapid development in technology, an increase in social media usage and the impact of COVID-19. On the other hand, Advertising brands and companies have never failed to attract consumers’ attention. They have continuously increased their investments in advertising as it is essential for a company’s survival.

To celebrate the success of innovative organisations operating in this sector, we have come up with a special issue featuring 10 Must-Watch Marketing and Advertising Companies in 2022 that offer an array of services and specialise in various industries. Many of them focus on certain types of advertising, and the most common services include researching the market, developing creative messaging, producing content and media, placing media, monitoring campaign effectiveness, and modifying and updating campaigns as needed.

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